Feb 10, 201412:24 PMTable Talk
Upscale version of Silver Diner slated for Bethesda
Silver Diner, the local homegrown diner chain that opened its first restaurant on Rockville Pike in 1989, is rolling out an upscale version at Lot 31, the development taking shape on the corner of Woodmont and Bethesda avenues.
The new concept, called Silver, will offer a condensed version of the wide-ranging options offered on the current Silver Diner menu, with slightly more expensive seasonal entrees, and some higher end dishes in other categories, such as salads and sandwiches, according to the Washington Business Journal.
The 4,500 square foot space will also sport a more modern look, using wood and stone rather than the traditional diner chrome and neon.
Silver Diner operates 15 diners in the mid-Atlantic region, making it the largest chain of diners in the U.S. It also has the highest average sales per store of its kind, according to the chain’s website. The original Rockville location, which was relocated on Rockville Pike in 2010, does sales of about $7 million per year.