April 18, 2014

Feb 10, 201412:24 PMTable Talk

Upscale version of Silver Diner slated for Bethesda

Feb 10, 2014 - 12:24 PM
Upscale version of Silver Diner slated for Bethesda

Silver Diner, the local homegrown diner chain that opened its first restaurant on Rockville Pike in 1989, is rolling out an upscale version at Lot 31, the development taking shape on the corner of Woodmont and Bethesda avenues.

The new concept, called Silver, will offer a condensed version of the wide-ranging options offered on the current Silver Diner menu, with slightly more expensive seasonal entrees, and some higher end dishes in other categories, such as salads and sandwiches, according to the Washington Business Journal.

The 4,500 square foot space will also sport a more modern look, using wood and stone rather than the traditional diner chrome and neon.

Silver Diner operates 15 diners in the mid-Atlantic region, making it the largest chain of diners in the U.S. It also has the highest average sales per store of its kind, according to the chain’s website. The original Rockville location, which was relocated on Rockville Pike in 2010, does sales of about $7 million per year.   

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Welcome to Table Talk, the blog version of the column in Bethesda Magazine. Be one of the first to find out about new restaurants and food shops, and join in the lively discussion about first bites, snipes and recommendations.

Before becoming Food Editor of Bethesda Magazine, Carole Sugarman was an award-winning food reporter for The Washington Post for 20 years. She has also written for national food magazines and a food policy newsletter, as well as judged cookbook and cooking contests. She lives in Chevy Chase where she eats PB&J for lunch when she’s not working.

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