April 20, 2014

Feb 6, 201310:00 AMTable Talk

Aroma Espresso Bar opens Friday

Feb 6, 2013 - 10:00 AM
Aroma Espresso Bar opens Friday

Aroma Espresso Bar, Israel’s largest restaurant franchise, will open its first Maryland location at Westfield Montgomery Mall, Friday, February 8.

There are currently Aromas in New York City, New Jersey and Florida, and about 140 locations in Israel.

The restaurant is similar to Panera in its set-up, offering coffee, soups, sandwiches, salads and pastries, some with an international twist (e.g., grilled halloumi cheese sandwiches, Bulgarian bureka).

Eddie Benaim, owner of Potomac’s Bezu restaurant and franchise developer for the Aroma chain in the Maryland-Virginia-DC area with a couple of local partners, said the new shop will officially open to the public at 7 a.m. on Friday. A soft opening is scheduled for tomorrow, Thursday, February 7, between 5 and 9 p.m.


Feb 6, 2013 02:39 pm
 Posted by  dcsha

Comparing Aroma to Panera is riduclous!!! Aroma is in it's own league and is fantastic.

BRING AROMA TO DC AS WELL!!!! It'd so well and DC needs a good place like Aroma!

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About This Blog

Welcome to Table Talk, the blog version of the column in Bethesda Magazine. Be one of the first to find out about new restaurants and food shops, and join in the lively discussion about first bites, snipes and recommendations.

Before becoming Food Editor of Bethesda Magazine, Carole Sugarman was an award-winning food reporter for The Washington Post for 20 years. She has also written for national food magazines and a food policy newsletter, as well as judged cookbook and cooking contests. She lives in Chevy Chase where she eats PB&J for lunch when she’s not working.

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