May 22, 2012

Jan 30, 201208:51 AMShop Talk

Closing sale saves Zelaya shoes

Jan 30, 2012 - 08:51 AM
Closing sale saves Zelaya shoes

Due to the overwhelming customer support and response to his closing sale, Tony Zelaya decided that he doesn't have to shutter the Bethesda shop at the end of February after all--at least not completely.

Because the sale was so successful, as of March 1, he plans to change the concept of Zelaya shoes from a full-price retail store to a "discount shoetique," featuring 30 percent to 75 percent discounts off designer shoes every day.

He says he will continue the same level of customer service his regulars have come to expect.

"This is a true story of a shoe store that was saved by its local community." he says. "I am so happy." 

4940 St. Elmo Ave., Bethesda, 301-656-8550, www.zelayashoes.com

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Welcome to Shop Talk. We’ll keep you posted on the local retail scene: openings, closings and what’s new from local entrepreneurs. Jump in and tell us what you want to hear about: Fashion trends? Trunk shows? Events?

A contributing editor of Bethesda Magazine, Karen Watkins has lived in Bethesda for over 20 years, and has been with the magazine since the first issue. She has written for nearly every department and started writing Shop Talk in 2005. When she’s not busy writing, she’s likely to be shopping—doing “research.” It’s a dirty job, but someone’s got to do it.

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