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Gretchen Koitz

Principal, The Koitz Group; Vice President, Compass

5471 Wisconsin Ave.
Chevy Chase, MD


How do you employ new technology to help your clients?

My smartest technology move was paying tuition for Kevin Koitz, my son and partner, to attend Stanford University. He was instrumental in developing KoitzGroup.com, which was one of the first agent-driven sites with an integrated IDX, which greatly increases the exposure of local listings. Being an early innovator has helped us tremendously in bringing value to our clients. When prospective buyers and sellers call us and comment on our web presence, we like to say, “Google likes us.”  Of course, technology is changing almost on an hourly basis, so we are constantly reviewing processes so that we keep our properties at the forefront.

What’s an example of a time when you used your expertise to help a client that you’re particularly proud of? 

I was representing clients who had contracted for their new house prior to putting their current home on the market. We got it de-cluttered and staged and under contract right away, so everyone was happy. Then came the appraisal; the appraiser valued their home at substantially under the sales price. The buyers were planning to use a FHA loan, which meant that the “bad” appraisal was going to stick with the property for six months and my clients were looking at the very real possibility of not being able to close on their new home. Because the purchasers were physicians, we were able to switch their loan to a new product that is available only to physicians. This allowed us to start from scratch on the appraisal process and the house reappraised at the sales price. Settlement went off without a hitch and my clients were able to happily move into their new home as scheduled. Whew!!


Named a top agent by Washingtonian magazine 2017; “A Top Vote Getter” for Best Realtor in Bethesda Magazine’s Best of Bethesda Readers’ Poll; Real Trend, America's Best 2017

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