Home Expert Profiles

<< Back to the list

Drew Gibbons and Larry Gibbons

The Gibbons Group, Coldwell Banker

4800 Montgomery Lane
Suite 100
Bethesda, MD


How do you take advantage of social media to market your listings?

My team and I believe that the keys to success for every great business are marketing and innovation. This core belief ensures that we are constantly studying, learning and testing out new ways to best market our listings.

Social media and Google AdWords are part of our formula to attract the right people to each listing and cut clients’ sales costs. These platforms provide us with key information including location, marital status, age, occupation and dozens of other data points about potential buyers. This information allows us to create targeted marketing plans for each of our listings. 

For example, if the data tells us that the buyer for a certain listing is a certain age and lives a certain distance from the property, we can specifically target everyone within a certain age range who lives in that area. 

Going even further, we have recently started using geofencing to target buyers on their cell phones after they’ve visited one of our listings or a competing one. This is great on weekends when buyers might be in a neighborhood going to multiple open houses. 

What home improvements do you recommend to clients who do not have the budget to do new kitchens and bathrooms?

Updated landscaping and power washing are low cost improvements that showcase good homeownership. New windows are dramatic in an older home, increasing curb appeal and bringing in more light. Change all the light bulbs to LEDs for even more brightening. Step back, study your roof and make cosmetic repairs. Roofers have solutions for removing moss and other growth, making your house look years younger. We’re happy to give past and current customers recommendations for our many professional contractors in all the trades, and to consult on estimates. 

Areas of Specialty

Bethesda, Chevy Chase, Friendship Heights, Cleveland Park, Glover Park, Columbia Heights, and Petworth

Edit Module
Edit Module
Edit Module