Family Business Profiles

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Belina Boutique



Betty Barati and Sherri Hatam

10215 Old Georgetown Road
Bethesda, MD

301-897-292
www.belinaboutique.com

In today’s fast-paced society not every woman has the time—or desire—to hop around from clothing store to clothing store, to meet her wardrobe needs. Belina Boutique’s mother-daughter team—Betty Barati and Sherri Hatam—is eager to help. 

A contemporary women’s boutique founded in 2003 by two fashion loving women at career crossroads, Belina Boutique offers a carefully selected collection of apparel—from t-shirts and jeans to cocktail dresses—and accessories from both known designers and young, emerging designers. 

“We know our merchandise—we’ve been doing this for 14 years—and we’re good at putting things together,” says Hatam. “So, we can be a huge help for those who don’t like to shop or are looking for assistance.” 

Barati, who spent years in retail, and Hatam, who worked as a CPA before becoming a mother, strive to provide clients with a highly personalized shopping experience. For customers’ convenience, Hatam and Barati are also available for off-hours personal shopping appointments and wardrobe consultations. 

“This is about much more than selling clothing,” says Hatam, whose background in accounting comes in handy. “We spend a lot of one-on-one time getting to know our clients, their life story; we go above and beyond to ensure the most personalized experience.” 

With knowledge and eclectic taste from multiple generations of fashion, Belina Boutique features a versatile selection appealing to a wide age range. “When we go buying, my mother will look for items for women in her age range and I’ll shop for mine, so we have merchandise for women of all ages.”