Edit ModuleShow Tags

BETHESDA | CHEVY CHASE | GAITHERSBURG | KENSINGTON | NORTH BETHESDA | POTOMAC | ROCKVILLE | SILVER SPRING

SBW: Lacrosse A Very Good Business For Sports Extra


Published:

 The in-shop printer that produces team uniforms, shirts and more customized equipment at Sports Extra This is Small Business Weekly, a recurring feature in which we'll spotlight a small, independently owned business in Bethesda or Chevy Chase. Got a business you think we should check out? Drop us a line at desk[at]bethesdanow[dot]com. In lacrosse-crazy Bethesda, a locally owned sports retailer with a focus on the game can do more than survive. Todd Bradley has been running Sports Extra (7817 Old Georgetown Rd.) since 2007 and took over ownership in 2012 with his wife, Heather. In a market dominated by big chains such as Dick's Sporting Goods, Modell's Sporting Goods and Sports Authority, the Woodmont Triangle business has found a viable niche. "Lots of people come in here and they ask how we're in business. It's a fair question, but really we have more business than we can handle sometimes," said Bradley, known as t-shirt Todd. The store does it by providing youth sports teams with the full service treatment, including custom equipment orders and in-shop uniform design, printing and embroidery. The store's walls are full of shirts and other items emblazoned with logos of local high schools. Bradley is a Rockville native who went to Gonzaga College High School in D.C. and worked at the store under original owner and youth football coach Paul Saah. Local sports are key to his business, which also does shirt printing and embroidery for a number of Woodmont Triangle restaurants. Lacrosse equipment is the store's main driver, and in an area home to prestigious high school programs, summer club teams and even winter indoor squads, that's an excellent fit. "We do lacrosse year-round and it's really become a business we can rely on year-round," Bradley said. "It wouldn't succeed everywhere. But in the Bethesda, Chevy Chase, Northwest D.C. area, there is a lot of lacrosse being played." As for running a small retail business in Woodmont Triangle, where restaurants rule and some have left for seemingly greener pastures, Bradley said it's about carving out a place doing something the big companies don't. "You gotta find your niche," Bradley said. "We know what we're doing here. At some of the bigger box stores, it's just people looking for a job. We have people working here from the lacrosse world. They're familiar with the sport and they're familiar with the team side and that's the big part."

Back to Bethesda Beat

Edit Module
Edit ModuleShow Tags

Archive »Related Articles

Montgomery Police To Investigate Whether National Bomb Threat Suspect Made Call to Charles E. Smith Jewish Day School

An Israeli teen is thought to have made many of the threats to Jewish communities

Weekend Events: PotterCon; One Woman Sex and the City

What’s happening from March 24-26

Metro Completes Escalator Installment Project at Bethesda Station

Work on the replacement of the escalators has been going on since 2014

Tech Repair Company To Open Store in Downtown Bethesda

uBreakiFix specializes in fixing cell phones and computers
Edit ModuleShow Tags Edit Module
Edit Module
Edit ModuleShow Tags

Sponsored Content

Downtown Crown's Beer Festival

Join us for the Maryland Day Beer Festival featuring sampling of 20 exclusive beers from 10 local breweries and signature dishes from select Downtown Crown restaurants.
Edit ModuleShow Tags Edit Module

Profiles

Your Guides to Leading
Local Professionals

Edit Module
Edit Module
Edit ModuleShow Tags