Luxury Bethesda Condo Begins Marketing Campaign


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Signs have gone up for The Lauren, the multi-million dollar condominium development that is set to replace the old, brick Hampden Apartments at 4901 Hampden Lane. The advertisement for the seven-story, 25-unit building makes clear the developer's desire to get to the top of the Bethesda luxury housing market: "Now accepting inquiries. Residences from the several millions." The Lauren rendering, via Montgomery County Planning DepartmentD.C.-based developer 1788 Holdings has partnered with Sotheby's International Realty to market the property. The website boasts of the location's prime location near Bethesda Row and the Bethesda Metro station and says the boutique property "will feature iconic architecture that will only further its cache" and "the location, the lifestyle and the fit and finish are unlike anything else in Bethesda." The developer is waiting for a Planning Board hearing to review a Site Plan Administrative Amendment that would allow for balconies and modified landscaping. The seven-story building would also replace the detached houses along Montgomery Lane that are now used as offices and include three Moderately Priced Dwelling Units, as is required for new multi-family dwellings in Montgomery County. Rendering via Montgomery County Planning Department

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