Bonobos Opening July 20 On Bethesda Row


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Men's clothing store Bonobos, which first came to Bethesda Row late last year with a holiday pop-up shop, will open a permanent "Guideshop" on the Row on July 20, according to a company spokesperson. The shop, which started in 2007 as a web-only outfit with a mission to make men’s pants fit better, will open at 4835 Bethesda Ave. in a few weeks and today opened its appointment book. New York-based Bonobos also stocks sweaters, blazers and other items in six other locations where customers can try on clothes before buying them online. Walk-ins are welcome, but the store encourages customers to make an appointment through its website. The store will be open from 11 a.m. to 8 p.m. Monday through Wednesday, 10 a.m. to 8 p.m. Thursday through Saturday and 11 p.m. through 5 p.m. on Sunday. From a press release: Assisting visitors in the Guideshop are Bonobos Guides, experts trained in fit and style that walk customers through the unique range of Bonobos items, from suits and denim to button-down shirts and Bonobos’ best selling washed chinos.  Bonobos Guides provide the hybrid service of a fit expert and style advisor in a relaxed, one-on-one environment without the stress of a traditional retail store. For more information, visit the store's main website. Photo via Bonobos
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