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Most Unique Campaign Advertising (Editors' Pick)

Duchy Trachtenberg

Duchy Trachtenberg may have lost her primary campaign against Councilmember Roger Berliner, but she came in first for unique advertising. Supporter Richard Hoye pedaled a yellow tricycle around Bethesda, hauling a nearly 10-foot tall sign that bore a picture of Trachtenberg. The “Duchy Trike” even had its own Twitter account—@DuchyTrike—that kept locals updated on the trike’s whereabouts as it cruised around downtown Bethesda in June before the primary election on June 24.